What is it?
Connect to Success (C2S) is a program sponsored by the U.S. Embassy Lisbon, which aims to strengthen the Portuguese economy by supporting the growth of women owned businesses (WOBs) in Portugal.
How Does it Work?
The initiative is composed of three main components: corporate mentoring, real-time MBA/business consulting, and business-oriented workshops. The Corporate Mentoring program has been designed to provide participating female business owners with valuable insight to assist them in strengthening and accelerating the growth of their enterprises. The project matches women business owners with a team of corporate mentors, made up of executives with varied skill sets. Through a year-long program, mentors and mentees typically engage in two-hours of mentorship each month. The MBA/Masters Business Consulting initiative offers WOBs an opportunity to get a specific business challenge addressed by teams of MBA and Masters students over the duration of a semester and for the students to apply their newly acquired business and consulting skills to real projects, thereby gaining practical experience and insight. The practical workshops focus on developing the tangible business skills necessary for WOBs to run a successful business. Subjects are wide-ranging and include topics such as marketing and social media, leadership training, competitive intelligence, basic accounting and operational management. Once registered in C2S, women entrepreneurs can choose to participate in the above-described components.
- Connect to Success helps WOBs navigate barriers to economic growth;
- Connect to Success is an efficient way to boost women’s economic empowerment and promote gender equity;
- Supporting women’s economic empowerment and WOBs is imperative for the rehabilitation, recovery and growth of Portugal’s economy;
- Corporations will gain strategic insight and expand their business base through their relationship with their mentees;
- MBA/Masters students get real-time, practical consulting experience; and
- Promoting global entrepreneurship and economic statecraft is a vital component of U.S. foreign policy.